20 years

CELEBRATING
20 YEARS
OF UNION BINDING COMPANY

Twenty years ago, Union Binding Company was founded on the idea of a simple, yet ambitious mission: to create the best-fitting, highest-performing, and most durable snowboard bindings the world has ever seen. Since our humble beginnings in 2004, Union ha evolved into the global leader in snowboard bindings by relentlessly pushing the boundaries of innovation, performance, and design.

What truly sets Union apart is our refusal to settle for the status quo. We are constantly thinking of ways to improve the snowboarding experience, challenging ourselves to think beyond the present and the tangible, pushing the boundaries of what’s possible, and unlocking new possibilities. For us, the journey of innovation never ends.

Join us in celebrating 20 years of business, friendships, snowboarding and product progression.

The #1 Binding in Snowboarding

For 20 years, the Union Force has set thestandard in snowboard bindings.

Launched in 2005, the first-generation Force (2005-2012) quickly became a
favorite among pros, shops, and everyday riders, establishing Union’s name
with a binding that is often imitated but never duplicated.

As we look ahead, the Union Force continues to lead us, motivating us to look beyond the status quo.Where will the Force take us next?

The second-generation (2013-2022) cemented the Force’s status as snowboarding’s most trusted binding, enduring the relentless demands of top
athletes like Dan Brisse, Scott Stevens, Danny Kass, and more. It became impossible to hit the slopes without spotting Forces on riders everywhere.

Now, with the third-generation (2023-present), Union builds on this legacy as the brand and snowboarding continue to evolve. Combining cutting-edge design with advanced engineering, the latest Force pushes performance to new heights.